Congratulations on Your Engagement!

Welcome to Annabel Sarah Bridal, a luxury bridal boutique where elegance and warmth seamlessly come together. We’re committed to offering a truly personalised experience, building genuine connections with every bride. Our mission is to create an inviting, non-intimidating environment where you’ll feel valued, pampered, and confident as you discover the perfect dress for your big day.

Nestled in Alcester, Warwickshire, near Worcestershire and the Cotswolds, our award-winning boutique offers a serene, exclusive setting for a bridal experience like no other.

Led by Annabel and Kelly, our experienced and friendly team is here to guide you every step of the way in selecting your ideal gown and bridal accessories. From your first visit to the final fitting, we’ll ensure you receive exceptional care and attention.

We are open seven days a week by appointment only, with evening appointments available by request. During your private appointment, you’ll have the entire boutique to yourself, allowing you to enjoy this special moment with your loved ones in a relaxed, intimate atmosphere. Indulge in complimentary refreshments as you explore our thoughtfully curated collection.

Our brides rave about the welcoming, supportive atmosphere at Annabel Sarah Bridal. From the moment you walk through our doors, we are dedicated to making your experience exceptional, providing expert guidance every step of the way—before, during, and even after your wedding day.

We believe your wedding dress should be the most luxurious piece you’ve ever worn. That’s why we offer an exclusive selection from world-renowned designers, including Rosa Clara, Luna Novias, Rosa Clara Dreams, Aire Barcelona and our Curve Collection by Rosa Clara.

We can’t wait to welcome you and be part of your unforgettable wedding dress journey.